Protecting Your Mattress and Yourself
So you are buying or have just bought a new mattress. The sales person at the store, customer service rep on the phone, or the website selling the mattress recommends buying a mattress protector, too. "Why," you ask, "do I need a mattress protector?"
Good question. Why or why not? We don't like the idea. For one thing, it's one more thing to buy. For another thing, we may remember the uncomfortable plastic sheets our parents put on mattresses when we...
and Mattress Selection
through Pressure Mapping
Pressure mapping is not exactly new to the bedding industry. It has been used to test mattresses at least since 2012, when Scott Braddam used it to evaluate mattresses on Beds.org, for example in his review of the Select Comfort Sleep Number Classic Series. By 2013, Kingsdown was using it in matching a customer with the right mattress.
Pressure map sequence for
Select Comfort Sleep Number Classic Series
The Smart Bed Revolution
Two co-workers wait in line to get their breakfasts at Benny's Bagel & Coffee Bar before going up to their 11th floor office. Joe says, "You look mighty fresh today, Mike. Must have had a good night's sleep."
"I did," says Mike. "I've been sleeping better since we bought that new bed a month ago. Even better now than when we first got it."
"What kind of bed is it?"
"It's one of those new smart beds."
"Smart bed? You've got to be kidding! Beds aren't smart....
Boxable Adjustable Beds
For a decade, the momentum of mattress-in-a-box e-commerce has been building. From only a very few companies selling mattresses online which are compressed, rolled up into boxes, and shipped via UPS or FedEx, it has expanded to several new firms specializing in this product line. Now most major manufacturers and retailers are entering this market segment.
Mattresses are being followed by adjustable beds. Leggett & Platt had already been delivering adjustable...
Marketing Mattresses Online
What is Amazon best known for? Online shopping. Amazon began with selling books over the Internet and delivering them through the Post Office, UPS and FedEx. Now they sell almost anything, including beds, mattresses, pillows and sheets. More than just an online store, now Amazon is a marketplace, with manufacturers and distributors posting their products on Amazon.
Likewise, eBay has expanded from an Internet auction site to a marketplace. In addition, eBay...