Marketing Mattresses Online
What is Amazon best known for? Online shopping. Amazon began with selling books over the Internet and delivering them through the Post Office, UPS and FedEx. Now they sell almost anything, including beds, mattresses, pillows and sheets. More than just an online store, now Amazon is a marketplace, with manufacturers and distributors posting their products on Amazon.
Likewise, eBay has expanded from an Internet auction site to a marketplace. In addition, eBay...
The Giants Strike Back:
Established manufacturers challenge the upstarts
For the last few years there has been a proliferation of start-up companies selling mattresses only online and shipping them directly to the customer in a cardboard box. Just a few of the newcomers are Yogabed, Casper Sleep, Tuft & Needle, Lull and Leesa. The mattress-in-a-box trend actually started in 2006 with BedInABox, which began selling mattresses online, compressing and rolling them, and shipping them in...
Should I Buy a Mattress Online?
You've come to the conclusion that you need a new mattress. The first questions are, "What kind of mattress and bed do we want? What are our needs? What will help us get the restful sleep we really need?"
So what kind of mattress is right for us? Is it an innerspring mattress? A memory foam mattress or latex mattress? Should it be a pillowtop model? How about a waterbed or an airbed?
When you determine what kind of bed you want, you want to know what the...